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Professor Harry Reis, one of the five co-authors of the research study cautioned that comparing large numbers of potential dates might encourage a "shopping mentality." This latest research looks down upon the scientific matching and algorithms that many sites such as e Harmony have successfully woven into their profile sign up and matching process.Dating algorithms and scientific matching were a subject of a heated panel at the recent Internet Dating Conference in Miami, where Dr. Finkel, the study's lead author and an associate professor of social psychology at Northwestern University, said there was no science behind the algorithms. Pepper Schwartz, professor of sociology at the University of Washington in Seattle, who created the Personality Profiler for online dating site Perfect Match, vehemently disagreed.“That’s about 5 percent of all of the newlyweds in the population.It's almost 100,000 couples a year.” Those numbers are hard to substantiate. “You usually get seven people, and he was literally the first one that I opened up.” Among other compatible traits, e Harmony found that Steve and Sally both tend to be more introverted, have strong anger management skills, and a sense of romance. But it’s not at all clear that kind of success is typical.
“If you look demographically it doesn't look like they're increasing the amount of marriages.The sites stood by their list of questions to help singles meet better matches, whether through math or science., where executives from several dating sites including Match.com, e Harmony, and Ok Cupid discussed the business of finding love online.The program will re-air on February 14, 2012 at 9pm/ET.She's the bestselling author of The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online and coaches singles on the dating scene.Visit her at Cyber Dating and like her at Facebook.com/Cyber Dating Expert.
One thing's for sure, online dating is a hot-topic in the news this Valentine's Day.