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"That positioning has done really well for us," Ms. She also said there is a shift going on with CA's business audience. Now, they are being flanked on one side by senior-level business decision-makers, and on the other side by developers," she said.
"We needed a body of work to help people think differently about the company and feel differently about the company." The new campaign has a consumer feel to it, although it's aimed at business decision-makers and software developers.
Business-to-business software marketer CA Technologies is launching a new global ad campaign today called "App Culture," showing how software is powering everything from love to shopping to health.
The multi-million dollar campaign was created by John Mc Neil Studio, Berkeley, Calif. It breaks with three TV spots beginning today, and also includes a sponsorship with the Trek racing team to demonstrate how its technology can improve performance, both in sports and in business.
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