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She quickly grew frustrated with apps that based compatibility on appearance and ignored substance, so Bradford set out to build her own dating app.With an undergraduate degree in computer science, Bradford’s technical background enabled her to write basic algorithms for screening and matching, as well as serve as product manager and site designer.“That’s something I really had to educate investors on, and convince them that this phase two of dating apps is a whole different ballgame, this is just the cusp of a huge change in consumer behavior.” The Dark Side of the Dating Industry It takes thick skin to work in the industry of online dating, Bradford says.Among the darker elements of online dating is dealing with issues of prostitution and scammers. “The business opportunity here is even bigger than we expected at the beginning.The wait list of people who want to join the site currently stands at 142,000.Bradford says the response has been exciting and inspiring.The League has drawn skepticism from some media sources which have dubbed the app ‘elitist’, but Bradford says such criticism unfairly equates ambition with elitism.
Bradford says she has been tasked with explaining that times have changed, and dating apps are well-integrated into contemporary culture.
It takes work ethic, it takes diligence, it takes discipline, it takes desire, but it is definitely something anyone in this world can harness.” Bradford explains this element of ambition is what The League’s community curators look for when assessing potential users.
“What I’m trying to build is something much deeper than the name of an institution or the name of a company; it’s around a personality trait.” Market Opportunities In the already crowded dating app market, The League has uncovered a sizeable target audience.
The general consensus is that dating in business school is different from its real world counterpart.
For example, the pool may tend to be more competitive.
For anyone who has grown tired of perpetually swiping left and is daydreaming of a better online dating match, take note of this new dating app on the scene.