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Investors will now get to make that call for themselves."Users are willing to pay for dating apps when they need to pay to find dates," Ross wrote.While Match has more than twice the market share of its biggest competitor and has bulked up through acquisitions, the dating market has failed to excite Internet investors, who have poured money into search, social networking and e-commerce. dating services businesses will generate a total of just .4 billion in revenue this year, according to IBISWorld. Despite carrying the ticker symbol LOV, Spark has been pummeled, losing more than half its value since mid-2013 and seeing its market capitalization sink below 0 million.One reason: When a dating site makes a user happy, that person ceases to be a paying customer, at least for a while. Spark Networks, which owns and Christian Mingle.com, has been the lone public market option for U. Match is seeking a valuation of close to billion.Zoosk, a former start-up darling built on the Facebook platform, withdrew its IPO filing in May, more than a year after first registering with the SEC.
Match disavowed some statements Rad made in an interview with the and disputed some company data Rad cited in the interview.) The service opened up to advertisers this year and recently introduced a paid service, starting at a month, for unlimited swipes and advanced features.Match Group, the biggest digital romance service, is out to prove it's the one.The 20-year-old company is spinning out of IAC/Interactive Corp and is slated to debut Thursday on the Nasdaq under ticker symbol MTCH.Payments company Square is also scheduled to sell shares Thursday night in what is likely to be the fifth biggest tech deal of the year, though it was priced at , below the expected price.IAC, the Internet conglomerate chaired by billionaire Barry Diller, will still own 86 percent of Match's stock after the separation.
Ross recommended against buying shares assuming they price in the $12 to $14 range.